YPB Group Ltd (ASX:YPB) has signed a three-year master service agreement (MSA) to supply an integrated product authentication, track and trace, and consumer engagement solution to Australian natural health and products company Phytologic Holdings Pty Ltd. Initially, YPB will provide support for four stock-keeping units (SKUs) with more to be added upon success. This MSA specifies a minimum annual order quantity (MOQ) after the initial 12 months and future price re-negotiation on the achievement of stretch volume targets. Phytologic background Phytologic specialises in manufacturing and distribution of herbal, vitamin, and mineral supplements and ‘gut-loving’ probiotics for general health and wellbeing. It operates under the recognised Anthogenol, the 75-year-old Henry Blooms and the Rochway brands, with an upcoming new release sports nutrition brand. Anthogenol is a premium antioxidant ingestible and skincare range based on phytonutrients with exceptional antioxidant power discovered and developed in the mid-20th century by Professor Masquelier. Gathering steam YPB Group chief executive officer John Houston said: “We are excited to partner with such a dynamic innovator as Phytologic and look forward to demonstrating the compelling value of our solutions. “Our strategy of targeting the large, high growth natural health and beauty markets is gathering steam and the MSA with Phytologic is further evidence of this.” Further expansion possible The company believes that further expansion is possible across the product portfolio upon the success of the initial implementations to include, but not limited to, the Henry Blooms range of products, which includes more than 100 SKUs. By securing the MSA, YPB has replaced a market leader and global provider of supply chain authentication products, while maintaining the same price as the original provider. As part of the agreement, YPB’s Connect platform will introduce bespoke track and trace features with a launch expected by June 2021. Houston added: “Phytologic will join other prominent YPB customers such as Nature One Dairy and Nature’s Care on YPB’s Connect platform broadening the company’s footprint. “We intend to drive the value of both our businesses through the power of consumer product authentication and close brand engagement.” Products exported Phytologic’s products are wholly manufactured in Australia at GMP standard, TGA-approved plants in NSW and Queensland. The products are sold nationwide through established pharmacy and health food channels and are exported to more than 30 countries.
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