Can Nutritional Supplements Help Combat Coronavirus?
The liquid dietary supplements market is witnessing a push and pull effect between the surge in product sales during the coronavirus pandemic and a decline in consumer spending. High-risk patients and vitamin deficiency in individuals have led to the demand for nutritional supplements in healthcare settings.
Manufacturers in the liquid dietary supplements market are boosting their output capacities in powdered and liquid protein supplements to help individuals maintain optimum health and immunity during the COVID-19 pandemic. Consumers are exploring new recipes in oatmeal, puddings, and even meatloaf to accommodate liquid protein supplements. On the other hand, manufacturers are strengthening their online sales and improving advertising & packaging strategies to boost product uptake. Weight conscious consumers are slowly gravitating toward supplements made from natural ingredients.
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Vitamin A-rich Elderberry Assists in Treatment of Respiratory, Eye Disorders
Elderberry syrup is being publicized as an herbal supplement that has the potential to treat influenza, and carries anti-viral, anti-cancer, and anti-inflammatory properties. However, elderberry syrup has high chances of interacting with some medications. Hence, manufacturers in the liquid dietary supplements market are educating and creating awareness about doctor’s consultation before consumption.
Terra Firma Botanicals is gaining recognition for its organic herbal extracts involving the elderberry syrup sans preservatives, and its formula is not tested on animals. A plethora of benefits of elderberry is translating into liquid dietary supplements that offer anti-ageing properties and lower cholesterol. Companies in the liquid dietary supplements market are creating awareness about vitamin A-rich elderberries, which help in the treatment of skin diseases, respiratory, and eye disorders.
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FDA Guidelines Differentiate Between Supplements, Conventional Food
The liquid dietary supplements market is projected to expand at a robust CAGR of ~9% during the forecast period. However, consumers are facing a common confusion between liquid energy products and liquid dietary supplements. Hence, manufacturers are improving their labelling, formulation, and other compliance considerations to avoid confusion among consumers.
Companies in the liquid dietary supplements market are following the guidelines laid down by the FDA (Food and Drug Administration) to help determine whether a product should be labeled as dietary supplement or conventional food. They are adhering to the Federal Food, Drug and Cosmetic Act (FD&C) guidelines, since regulations differ for various liquid offerings and potentially dictate the ingredients permitted in a product.
Responsible Product Design, Trend-driven Supplement Innovation Contributes to Market Growth
The liquid dietary supplements market is expected to surpass the valuation of US$ 42.6 Bn by 2031. Minerals are indispensable active ingredients that possess numerous health benefits. Seppic – a designer, manufacturer, and marketer of unique ingredients, is capitalizing on this opportunity to increase their product portfolio in mineral salts that meet specific needs such as organoleptic qualities in liquid dietary supplements.
Responsible product design and trend-driven supplement innovation are contributing to the expansion of the liquid dietary supplements market. Lonza Capsules and Health Ingredients (CHI) is increasing its marketing capabilities for Vcaps Plus capsules that are liquid-filled hard capsules offering patent-protected sealing technology.
Capsule-in-Capsule Technology Enables Simultaneous Delivery of Multiple Fill Formulations
Liquid-filled hard capsules are being developed by companies in the liquid dietary supplements market to offer maximum stability with the help of the superior sealing technology. Manufacturers are increasing their R&D muscle for the capsule-in-capsule technology, which enables simultaneous delivery of multiple or previously incompatible fills in the form of liquids and powders.
Companies in the liquid dietary supplements market are making use of high-performance ingredients to provide efficacious liquid delivery dosage forms. In order to boost product sales, manufacturers are adopting high-gloss, pure, and transparent appearance to innovate in liquid-filled hard capsules. The growing trend of beauty-from-within products is creating incremental opportunities for pharma companies utilizing natural, organic, and science-backed ingredients.
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Elderberry syrup and juice are gaining popularity as herbal supplement holding promising potentials to fight cold and flu caused by the coronavirus infection. Manufacturers in the liquid dietary supplements market are developing customized blend of functional ingredients sourced from several minerals, vitamins, botanicals, and amino acids into powdered, dry, and liquid forms. However, a common confusion between liquid energy products and liquid dietary supplements still prevails. Hence, companies should adhere to provisions laid down the Federal Food, Drug and Cosmetic Act to educate consumers about the utility and ingredients of products. Capsule-in-capsule technology and multiple liquid fill techniques are breakthrough innovations in the market landscape.
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