The smart clothing market in Europe is expected to grow from US$ 325.08 million in 2019 to US$ 1861.24 million by 2027; it is estimated to grow at a CAGR of 24.7% from 2020 to 2027. Germany, France, Russia, Italy, UK and rest of Europe are major economies in Europe. Smart clothing is designed and manufactured with the integration of smart technologies to offer fabric with different functionality. The components integrated in smart clothing are sensors, batteries, and lights etc. Smart textiles have garnered significant popularity in the area of healthcare and related domains because the fabric is in direct contact with its wearer’s skin, owing to which it offers the most primary access to non-vital or vital body parameters. In fitness and sports applications, smart fabrics can replace attached or worn sensor devices. The most basic use of smart clothing is to monitor the wearer’s vital data, such as heartbeat, ECG, carotid pulse, respiration, breathing pattern, skin temperature, skin impedance, and physical activity, during normal daily activities. This allows empowering individuals to manage their healthcare needs, thereby promoting preventive healthcare (from illness diagnosis to wellness monitoring). Smart clothing also have a critical application in remote control of chronically ill patients or those undergoing rehabilitation, especially in telemedical applications. With active materials, recovery can be supported by movement detection, correction, or medication administered through the skin. Additionally, the demand for smart fabric and textile from fashion industry is witnessing substantial growth. Furthermore, owing to increase in government spending there is rising demand from defense sector for smart clothing to track body vitals of on field soldiers. With continuous innovation in smart clothing technology and increasing applications of smart clothing across different industry vertical the market for smart clothing is expected to flourish in forth-coming future. The consequences of outbreak of COVID-19 has hampered the economic growth and stability in Europe. So far, Italy and Spain are the most affected countries in Europe leading to sharp decline of Europe smart clothing market. However, western European countries did not witness severe consequence of the corona virus due to robust healthcare infrastructure which lead to a comparatively moderate decline in their demand for various essential services including smart clothing. Furthermore, to contain the spread of corona virus the governments across Europe imposed various initiatives such as travel restrictions, factories and businesses shutdowns and lockdowns which ultimately affected the revenue generation and growth opportunities in the region. The consequences of COVID-19 are expected to continue negatively impact the market and virtually disrupt the market growth across selected countries during the coming few months.Europe smart clothing market SegmentationEurope Smart Clothing Market – By TypePassiveActiveUltra-SmartEurope Smart Clothing Market – By ProductApparelFootwearWearable PatchesOtherEurope Smart Clothing Market – By ConnectivityWi-FiBluetoothGPSRFIDEurope Smart Clothing Market – By End UserHealthcareSport and FitnessFashion and LifestyleMilitaryOthersEurope Smart clothing market – By CountryFranceGermanyUKRussiaItalyRest of EuropeEurope Smart clothing market -Companies Mentioned CUTECIRCUITMyontec LtdUnder Armour, Inc.Jabil Inc.Google LLC
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