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Activ Health: ABHI introduces a new avatar of their flagship product ‘Activ Health’, BFSI News, ET BFSI

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Health Insurance subsidiary of Aditya Birla Capital Limited, a significant NBFC Aditya Birla Health Insurance Company Ltd. (ABHICL) , today announced an industry-first initiative of up to 100% health insurance premium returns and other significant product offering upgrades.

The new Activ Health policy is a feature-rich product that provides comprehensive health protection with extensive wellness benefits. The consumer is rewarded through a cash-equivalent which can be used for either health-related expenses like buying medicines, paying for diagnostic tests, day care treatment, out-patient expenses (OPD), and alternative treatments (which are traditionally excluded), payment of future premium.

Going forth with the holistic health approach, Activ Health plan also offers coverage for mental illness counselling, unlimited Homeopathy telemedicine, day care treatments, modern and advance treatment methods, Day 1 coverage for chronic illnesses; for all customers, and more.

Mayank Bathwal, CEO at Aditya Birla Health Insurance, said, “As a pioneer of the wellness ecosystem in health insurance and an enabler of holistic healthcare choices, ABHI has consistently encouraged policyholders to stay active and healthy and taken efforts to provide comprehensive care to its customers. We have designed the ‘Activ Health’ policy to meet the evolving needs of the customers.”

The policy also covers modern and advanced treatment methods like stem cell therapy, oral chemotherapy and more, post hospitalisation expenses for physiotherapy, hospitalisation for mental illnesses, obesity treatment and dental consultations and investigations.

Optional features include- International Coverage for Major Illnesses- cashless hospitalisation for critical illnesses for treatment abroad. In-built international cashless treatment covered for up to Rs 3-6 crore.

“The details of your Activ Health policy can be easily viewed on the Activ Health app along with earning your HealthReturnsTM. This offering is more than just a health insurance, it provides access to sustainable wellness practices while serving the ‘health anxious’ and the ‘health-conscious’ who want to venture beyond ‘reactive care’,” added Bathwal.

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